Wrote, edited, proofed, and mocked-up a multitude of Prego (a division of Campbell’s) projects while employed at an advertising agency in Minneapolis. In addition, did all of Prego’s pre-production photography. Primarily worked on ad inserts and coupons.
The Prego challenge? With each ad, insert or coupon, making their sauce look and read like gourmet Italian food. It’s sauce in a jar. But boy, we sure made people think it was something special.
*Actual Prego files proprietary, and not released to employees. Instead, a photo of delicious Italian food.